John Twelve Hawks
Anyone who steps back for a minute
and observes our modern digital
world might conclude that we have
destroyed our privacy in exchange
for convenience and false security.

Privacy Now

Overall branding for Cybertech's conference, related to the issue of privacy in the digital world.

The event is focused on the importance of privacy, and it appeals to a wide audience, who are not necessarily familiar with these subjects.

Concept

Our Personal Information – Flying and Distributed Across the Internet.

This metaphor forms the basis for the visual elements throughout the branding.

In addition, there is a combination of 3D, geometric shapes, which symbolize the “spaces” in which we exist – both in real and virtual world.

  Fonts

Main Text

Share Tech Mono

Special

Caveat

  Colors

persian blue

#371aec

coral

#ff8c5a

spring green

#00f08a

shake-speare

#45b1d1

Ads

Advertisement ads

If we don’t keep our private information to ourselves, it will be sucked out by foreigners.

Badges

Custom name tags

Authorized dealers and senior team members hanging out with special badges for identification purposes. Guests receive personal name tags, which is special as well.

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Tickets

Tickets with unique ID

Each guest who signs up for the event receives a unique ticket. With the ticket, they can enter the conference exclusively.

mockup of tickets for the event

Rollup

Relevant information

Appears to anyone who came to the conference. It Shows important information without the need for further explanation.