Israel Postal
Rebranding

in short

A branding process I made during my studies at Studio 6B.

I chose Israel Post Company because I thought a visual and conceptual refresh will be the right thing to do for this company. In addition, a possible challenge for myself.

There is no a real connection to Israel Postal Company.

knowledge is power

Ford F-1 truck used by Israel Postal Company in 1948-1949, now at Eretz Israel Museum.

Some History

Israel Postal Company is the largest postal company in Israel, delivering millions of packages a year.
The Israel Postal Company has its roots in the postal system from the British Mandate period (1920-1948).

Weaknesses

Opportunities

Building Something

New

Ford F-1 truck used by Israel Postal Company in 1948-1949, now at Eretz Israel Museum.

Logo

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Current logo

old israel postal company logo

Rebranding

New israel postal company logo

Goals

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